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Business Development for PORTFOLIO
Business Development (BD) is an option for PORTFOLIO that delivers dynamic new tools to help you better plan, organize, and manage your business development pipeline. Advanced reporting features allow comprehensive trending and analysis of business development efforts from a variety of vantage points.
Use Business Development to:
- Track marketing contacts
- Track marketing stages and timelines
- Track final dispositions of marketing efforts when pursuits have been won, lost, or declined
- Forecast potential revenue by linking business development efforts to the potential production phases of won projects
- Analyze business strengths, weaknesses, opportunities and threats using multi-dimensional reports and trending
Plan
Use Business Development to identify key players in the process. Anticipate potential revenue and percent chance of winning to help clarify the status and priority of individual business opportunities. Develop and utilize Marketing Stages to identify the milestones needed to successfully gain new business.
Organize and Manage
Streamline marketing efforts by assigning specific timelines and tasks required to increase the chance of winning each job. Team members can update the progress of opportunities in real time to provide information on progress, status, and percent chance of winning. Assign and track accountability for those working on Business Development efforts.
Reports and Analysis
Analyze the performance of your business development efforts by departments, team members, market segments, project types, and more. Track effectiveness and quantify wins and losses by their potential dollar value. Use advance trending to perform competitive analysis, become more proactive, and make more informed marketing decisions.
To find out more about BD, visit our website.
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